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For US ecommerce brands spending $20K+ a month on Meta

I grow DTC ecommerce brands spending over $20k per month on Meta Ads

I've scaled brands such as America's most iconic beach volleyball brand, a clothing label by Snoop Dogg's family, and South Africa's biggest DTC t-shirt brand. Every account run by me personally.

Video poster

I take on a limited number of brands at a time.

Social Media

Latest from Instagram

I take on a limited number of brands at a time.

Testimonials

What Founders Say

I take on a limited number of brands at a time.

Client Results

Case Studies

Apparel Brand

$150K to $1M+ per month in 7 months.

Every budget increase killed performance. We rebuilt the creative system around new angles and customer avatars and restructured campaigns by collection. Ad spend scaled from $10K to $100K+ a month without the returns collapsing.

Monthly Revenue

$1M+

Monthly Ad Spend

$100K+

Apparel Brand

$150K to $1M+ per month in 7 months.

Every budget increase killed performance. We rebuilt the creative system around new angles and customer avatars and restructured campaigns by collection. Ad spend scaled from $10K to $100K+ a month without the returns collapsing.

Monthly Revenue

$1M+

Monthly Ad Spend

$100K+

Apparel Brand

$150K to $1M+ per month in 7 months.

Every budget increase killed performance. We rebuilt the creative system around new angles and customer avatars and restructured campaigns by collection. Ad spend scaled from $10K to $100K+ a month without the returns collapsing.

Monthly Revenue

$1M+

Monthly Ad Spend

$100K+

Eyewear Brand

Scaled from $8K to $45K/month in ad spend at 3.2x ROAS.

Winning ads were burning out within weeks, and every attempt to scale stalled. We built a monthly testing system with fresh angles and raw UGC, so there was always a new winner ready before the last one faded. Spend scaled more than 5x while returns held.

Monthly Ad Spend

$45K

ROAS

3.2x

Eyewear Brand

Scaled from $8K to $45K/month in ad spend at 3.2x ROAS.

Winning ads were burning out within weeks, and every attempt to scale stalled. We built a monthly testing system with fresh angles and raw UGC, so there was always a new winner ready before the last one faded. Spend scaled more than 5x while returns held.

Monthly Ad Spend

$45K

ROAS

3.2x

Eyewear Brand

Scaled from $8K to $45K/month in ad spend at 3.2x ROAS.

Winning ads were burning out within weeks, and every attempt to scale stalled. We built a monthly testing system with fresh angles and raw UGC, so there was always a new winner ready before the last one faded. Spend scaled more than 5x while returns held.

Monthly Ad Spend

$45K

ROAS

3.2x

Beverage Brand

AOV up 38%, cost per purchase down 31%.

First orders were too small to pay back the ad cost. We restructured the offer around bundles and built creative to sell them, so acquisition stopped bleeding margin and repeat purchases became profit.

AOV

+38%

Cost Per Purchase

31% lower

Beverage Brand

AOV up 38%, cost per purchase down 31%.

First orders were too small to pay back the ad cost. We restructured the offer around bundles and built creative to sell them, so acquisition stopped bleeding margin and repeat purchases became profit.

AOV

+38%

Cost Per Purchase

31% lower

Beverage Brand

AOV up 38%, cost per purchase down 31%.

First orders were too small to pay back the ad cost. We restructured the offer around bundles and built creative to sell them, so acquisition stopped bleeding margin and repeat purchases became profit.

AOV

+38%

Cost Per Purchase

31% lower

Brands I work with

I take on a limited number of brands at a time.

The Founder

Meet Donavan

Donavan, Founder

Donavan

Founder, UGCTOK, Reel Ads, ReelPeople, and more.

I've spent 7+ years in digital marketing, and today I manage over $3M a month in Meta ad spend for US ecommerce brands, including Slunks, K Love Collection and Bru Eyewear. Most agencies win you over with a senior strategist on the sales call, then hand your account to a junior. I don't do that. I run every account and every creative strategy myself, which is why I only work with a select number of brands at a time. My approach is creative-led. On Meta today, creative is the targeting. I build a system that tests new angles, hooks and formats every month, finds what wins, and scales it. I'm based in either Cape Town, South Africa or Newport Beach, California (Depends on the time of the year). “You won't get an account manager. You get me.”

Donavan, Founder

Donavan

Founder, UGCTOK, Reel Ads, ReelPeople, and more.

I've spent 7+ years in digital marketing, and today I manage over $3M a month in Meta ad spend for US ecommerce brands, including Slunks, K Love Collection and Bru Eyewear. Most agencies win you over with a senior strategist on the sales call, then hand your account to a junior. I don't do that. I run every account and every creative strategy myself, which is why I only work with a select number of brands at a time. My approach is creative-led. On Meta today, creative is the targeting. I build a system that tests new angles, hooks and formats every month, finds what wins, and scales it. I'm based in either Cape Town, South Africa or Newport Beach, California (Depends on the time of the year). “You won't get an account manager. You get me.”

I take on a limited number of brands at a time.

Process

How It Works

Audit and strategy

I audit your ad account, tracking, creative and site, then map the angles, offers and audiences to test first.

I audit your ad account, tracking, creative and site, then map the angles, offers and audiences to test first.

Build the creative engine

Statics, UGC and ad copy built around those angles, with a clear testing structure in your account.

Statics, UGC and ad copy built around those angles, with a clear testing structure in your account.

Test, find winners, scale

Weekly optimization, fresh creative every month, and budget moved behind what’s working.

Weekly optimization, fresh creative every month, and budget moved behind what’s working.

Pricing

Choose Your Growth Plan

Meta + Creative

Core

$5,000/mo

Meta ads management and a monthly creative system, run personally by me.

Includes:

Meta ads strategy, account structure and testing framework

Bottleneck & Unit economics analysis

Monthly creative strategy: angles, hooks and offers to test

10 static ads + 5 UGC video designs a month + ad copy for every creative

Weekly optimization and scaling + monthly performance report

Weekly strategy calls

Meta + Creative

Core

$5,000/mo

Meta ads management and a monthly creative system, run personally by me.

Includes:

Meta ads strategy, account structure and testing framework

Bottleneck & Unit economics analysis

Monthly creative strategy: angles, hooks and offers to test

10 static ads + 5 UGC video designs a month + ad copy for every creative

Weekly optimization and scaling + monthly performance report

Weekly strategy calls

Most Popular · Full-Funnel Growth

Growth

$8,500/mo

Everything in Core, plus Google, TikTok and email so every channel works together.

Includes:

Everything in Core

Google Ads management

TikTok Ads management, with TikTok-native edits of your creative

Email marketing: Klaviyo flows and campaigns

Weekly strategy calls

Cross-channel reporting

Most Popular · Full-Funnel Growth

Growth

$8,500/mo

Everything in Core, plus Google, TikTok and email so every channel works together.

Includes:

Everything in Core

Google Ads management

TikTok Ads management, with TikTok-native edits of your creative

Email marketing: Klaviyo flows and campaigns

Weekly strategy calls

Cross-channel reporting

Creator fees for UGC are paid by the brand. Ad spend is paid directly by the brand. An additional 5% of monthly ad spend applies above $50,000. 90-day minimum commitment. No onboarding fee. If the agreement ends before 90 days, a $3,000 onboarding fee applies.

FAQ

Questions, Answered

Who is this for?

US ecommerce brands spending $20,000 or more a month on Meta that want a senior strategist running their ads and creative, not a junior account manager.

Will I actually work with you, or with someone on your team?

With me. I run every ad account and every creative strategy personally. My team supports production, but strategy, buying and decisions are mine.

What's the difference between Core and Growth?

Core covers Meta ads and a full creative system. Growth adds Google Ads, TikTok Ads and email marketing, so your whole funnel works together.

Who pays for UGC creators?

You do, directly. I handle sourcing, briefs, scripts and editing. Creator fees are typically $150 to $300 per video, depending on the creator.

Do I pay for ad spend separately?

Yes. Ad spend is billed directly to your card by Meta, Google and TikTok. My fee covers strategy, management and creative.

Is there a minimum commitment?

Yes, 90 days. It takes that long for creative testing to compound into reliable results. There's no onboarding fee, but if we part ways before 90 days, a $3,000 onboarding fee applies.

Are there extra fees as I scale?

Only one. Once your ad spend passes $50,000 a month, an additional 5% applies to spend above that threshold.

How fast will I see results?

Most brands see new winning creatives within the first 30 to 45 days. The goal is steady, compounding growth, not a one-month spike.

You're based in South Africa. Does that work for a US brand?

Yes. I already manage $3M+ a month for US brands. The time difference works in your favor: optimizations and creative get done overnight, and calls are scheduled in your mornings.

What do you need from me to get started?

Access to your ad accounts, Shopify and analytics, plus a kickoff call so I understand your products, margins and goals.

Get in Touch

Send Me a Message

I read every message myself and reply within 24 hours.

Name

Email

Brand website

Monthly ad spend

Message

Let’s Look at Your Account

A free 30-minute strategy call. I’ll look at what’s working, what’s not, and where the growth is. No pressure, just a clear plan.

Ready to Scale?

I take on a limited number of brands at a time. Apply now and let’s see if we’re a fit.

I take on a limited number of brands at a time.

This site is not endorsed by, affiliated with, or connected to Meta Platforms, Inc., Google LLC, TikTok or their affiliates. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. Results vary by brand and are not guaranteed.

© 2026 Reel Ads. All rights reserved.

Ready to Scale?

I take on a limited number of brands at a time. Apply now and let’s see if we’re a fit.

I take on a limited number of brands at a time.

This site is not endorsed by, affiliated with, or connected to Meta Platforms, Inc., Google LLC, TikTok or their affiliates. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. Results vary by brand and are not guaranteed.

© 2026 Reel Ads. All rights reserved.

Ready to Scale?

I take on a limited number of brands at a time. Apply now and let’s see if we’re a fit.

I take on a limited number of brands at a time.

This site is not endorsed by, affiliated with, or connected to Meta Platforms, Inc., Google LLC, TikTok or their affiliates. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. Results vary by brand and are not guaranteed.

© 2026 Reel Ads. All rights reserved.